OUR STORY
It all started in the year 2018, in which the first restaurant was opened in Amman-Jordan. Our idea was derived from the fact that many working individuals are opting for junk food instead of healthy food just because of the lack of time, lack of motivation and lack of healthy food options. Many believe that healthy food cannot be quick and easy to grab. Therefore, we decided to come up with a brand that our community can trust to opt for positive eating habits, this is what we call “Together Towards Healthy Living”.
Our brand’s main goal is to motivate people and create awareness towards healthy eating habits by finding quick solutions to meet their daily needs.
Being an architect, the founder of the first branch in Jordan wanted the brand to approach people in a simple stylish manner. He believed that this will help to make their journey towards healthy clean eating sound more interesting, simple and easy to maintain. He focused on following a stylish marketing strategy that will help make the brand look more appealing and interesting. For example, by using special marketing phrases such as; “Eat in style”, “Well Dressed Salads” “Stylish Salads” etc.… These marketing terms will always help to convey to the market a message that healthy eating should be adopted as a lifestyle as it is made simple and stylish with THE FIT BAR by the constant production of creative and delicious food items.
Also, he wanted people to understand that they deserve to eat highly enjoyable foods that are healthy, quick and can still satisfy their food cravings.
Moreover, he also insisted on increasing awareness towards healthy living by conveying a message to people that they can still eat a burger that is healthy for example, or satisfy their sweet teeth with no guilt as well. For him it’s not about quitting the foods that you like, it’s about making the right choices.
In 2022, a decision was made to further develop the concept in another country. After studying the market in Tabuk, Saudi Arabia and seeing the need for such a concept to be brought in there, THE FIT BAR decided to expand and open a branch in Tabuk. Two whole years were spent in working to develop the idea to a greater extent in order to cater the needs of the Saudi market. In February 2024, THE FIT BAR finally opened its first branch in Tabuk. The concept is considered to be the first in Tabuk by taking the credit of having the biggest and first salad in the region. Customers can have the option to choose from a wide variety of fresh ingredients to build their own salads, or pick their favorite salad from the fulfilling salad options in the menu. Thus in return, can help to develop the concept of conveying to them that a salad that is rich in fibers,carbs and protein can be a full meal that contains all the nutrients that their body needs.
THE FIT BAR cares about bringing a way of healthy living that fits the likes and dislikes of the market by staying connected to the routes and traditions of the region. As well as, developing the concept of making healthy clean eating sound more fun ,easy to adopt and maintain by making it seem simpler and stylish to people. In addition to always offering creative food items and fast to grab products such as fulfilling salads , well balanced meals,refreshing fresh juices, nutrient dense smoothies, delicious light wraps/sandwiches, yogurt granola cups and guilt free desserts that are free of refined sugar.
All the products offered are freshly made from scratch, healthy,light, free from additives and easy to grab and go. THE FIT BAR has a goal in always creating special food/drink items to fit for every taste, one that makes the consumers feel as a better version of themselves and to find everything they want in one place